Fiks:reflective - Founder

In 2011, I founded Fiks:Reflective with a Kickstarter project to help make bicycle riding safer at night.

The following year I developed a proprietary process to replace traditional reflective printing with a brighter and more durable material. Using this process I designed a line of reflective t-shirts through Kickstarter.

Selections of Fiks:Reflective clothing were exhibited in 2013 at La Triennale Museum in Milan, Italy in the Galleria del design exhibition, Without danger/Senza Pericolo.

Within 18 months, Fiks:Reflective had product stocked in over 600 retailers in 6 different continents.